Released on = June 5, 2006, 3:29 am

Press Release Author = Clark Marketing Ltd

Industry = Internet & Online

Press Release Summary = London, United Kingdom, June 2nd, 2006 - Winning customers
online fast with a new-to-the-world website is the challenge handed to Clark
Marketing and EBG Ltd by new client InstantBuy. With virtually no visibility and
little traffic, InstantBuy required paying traffic arriving in weeks from a standing
start to maximise returns from a significant online investment strategy.

Press Release Body = Disco Gear Specialist InstantBuy Fast Starts a New E-Commerce
Business by Combining Search Marketing With Geo-Demographic Emarketing Research.

London, United Kingdom, June 2nd, 2006 - Winning customers online fast with a
new-to-the-world website is the challenge handed to Clark Marketing and EBG Ltd by
new client InstantBuy. With virtually no visibility and few visitors, InstantBuy
required paying traffic to build quickly from a standing start to maximise returns
from a significant online investment strategy.

With traffic affecting organic search visibility issues created by search engine
leader Google\'s Sandbox policy, where new websites may not get fully ranked by
Google for several months, Clark Marketing developed a multi-faceted Digital Signs
Campaign, integrating a powerful series of Pay-Per-Click [PPC], link building,
Portal recommendations, and traditional SEO, and added Clicktraks Web Analytics
services (www.clicktraks.com ) to improve Shopping Path
conversion.

The package offered to InstantBuy (http://www.instantbuy.co.uk
) also included the new SiteScan online competitive
analysis program EBG Index provided by Clark Marketing partner EBG Ltd. The EBG
Index, tailored to each client, assesses the client site\'s rising competitive
position against a basket of competitor sites assessed by popular searchers
keyphrases. EBG\'s Nick Draycott commented "Whilst many solutions out there enable
client companies view their rankings against specific keyphrases, our SiteScan
solutions go much further by allowing our client visually track their online
presence against an index of relevant competitors over time, comparing our client\'s
presence with a basket of comparative websites by desired keyphrase."

The contract further included Geo-demographics to maximise conversion rates of new
email campaigns to InstantBuy\'s 14,000 strong email house list, a unique process of
matching product histories to UK postcodes in high net worth areas, to email
addresses stored by InstantBuy\'s Sage accounting system.

Clark Marketing\'s Chris Clark added "Because timescales to significant paying
traffic and ROI, are tight, only a multifaceted Digital Signs program bringing
together the three search marketing strands of Google AdWords, Link Building, and
traditional SEO combined with Geo-Demographically targeted E-marketing was
considered likely to rapidly build sales."

Results from Clark Marketing\'s Digital Signs Campaigns are normally obtained 4 weeks
after engagement.

For additional information about Clark Marketing, Digital Signs Campaigns, EBG Ltd,
and SiteScan, contact: Marian Arnold, tel: +44 (0) 1 895 623 845.

About Clark Marketing Ltd
Clark Marketing is the Home of Internet Profit Without Pain. We serve clients by
providing impact based Digital Signs search marketing campaigns to the UK\'s local,
niche, and specialist businesses to maximise their business value from the
internet. We always measure clients\' results.

CONTACT INFORMATION:
Marian Arnold
Clark Marketing Ltd
+44-1-895-623845 Phone
+44-1-923-230745 Fax
http://www.clarkmarketing.co.uk
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Web Site = http://www.clarkmarketing.co.uk

Contact Details = Marian Arnold
161 Cornwall Road
Ruislip , HA4 6AG
$$country

+44-1-895-623845
marian.arnold@clarkmarketing.co.uk
http://www.clarkmarketing.co.uk